Professor in Political Science and Computer and Information Science

David Lazer

What We Can Learn From the Epic Failure of Google Flu Trends

Publication date: 
10/2015
Authors: 
David Lazer
Ryan P. Kennedy
What We Can Learn From the Epic Failure of Google Flu Trends

Every day, millions of people use Google to dig up information that drives their daily lives, from how long their commute will be to how to treat their child's illness. This search data reveals a kit about the searchers: their wants, their needs, their concerns - extraordinarily valuable information. If these searches accurately reflect what is happening in people's lives, analysts could use this information to track diseases, predict sales of new products, or even anticipate the results of elections.

Research Areas TOC

Computational Social Science, 21st Century Democracy, Political Networks

Computational Social Science, Political Networks

Computational Social Science, Collective Cognition

DNA and the Criminal Justice System

21st Century Democracy, Political Networks